INNovation (https://innovation.inn.org/grantee/wyofile/)
The Wyoming news nonprofit will make presentations in various far-flung parts of the state in hopes of greatly expanding its audience. Funds will support travel and promotion of five events.
Lorena Garcia (WyoFile) | WyoFile experiments with grassroots outreach in rural areas as means of increasing visits to its website.
Given the challenges of reaching audiences in a sparsely populated place like Wyoming, WyoFile will marry tried-and-true membership recruitment strategies with a digital approach in a shoe-string budget.