With its $10,000 award from the INNovation Fund, the Austin Monitor set out to create a map-based tool enabling Monitor readers to see current and archival news content by neighborhood, testing new audience engagement approaches and ways to draw new value from news archives. Responses provided by Michael Kanin have been edited and condensed. What was your organization trying to achieve? The goal of the project was to build a mapping tool with in-story geocode integration that allows us to demonstrate the direct geographic relevance of our news coverage. We hoped that by doing so we would be able to drive traffic on the website by illustrating the very local impact of our reporting.