INNovation (https://innovation.inn.org/grantee/sponsored-video-content/)
Oklahoma Watch will develop sponsored content through a video series interviewing newsmakers with personal stories related to important state issues. The project tackles a common issue for investigative publications in developing sponsor-friendly content that is compatible with an investigative focus.
This project, if successful, could demonstrate ways an investigative news source can use video to generate higher revenue and produce content that is both relevant and sponsor-friendly without compromising its investigative focus.