Sponsored video content

Oklahoma Watch
Award Amount: $30,000

Oklahoma Watch will develop sponsored content through a video series interviewing newsmakers with personal stories related to important state issues. The project tackles a common issue for investigative publications in developing sponsor-friendly content that is compatible with an investigative focus.

No timeline available


Project Updates

Oklahoma Watch: Project Summary

This project, if successful, could demonstrate ways an investigative news source can use video to generate higher revenue and produce content that is both relevant and sponsor-friendly without compromising its investigative focus.