INNovation Fund
SCPR Final Report: Making a Community Connection and Celebrating Nonprofits
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While this project took longer than expected, a full site launch is expected in late 2015 with more data and lessons to be reported.
Native advertising in public media
Southern California Public Radio
Award Amount: $35,000
SCPR experiments with native advertising for its web platforms.
Project Updates
INNovation Fund
SCPR Update: Setting a Rigorous Ethical Firewall for Native Advertising
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The stakes are high at SCPR because it is experimenting on a revenue model that has not yet been tested in public media. It wants to bring native advertising to public media by the end of this year.
INNovation Fund
SCPR Project Summary: Solving the Riddle of Native Advertising
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SCPR hopes to solve the riddle of native advertising for nonprofit news organizations. They will create, within the legal limitations placed on public media, a scalable native underwriting convention that delivers value to both audience and the underwriter.