INNovation (https://innovation.inn.org/grantee/scaling-the-listening-post/)
This project applied rigorous monitoring and evaluation to the Listening Post model to engage new audiences, support new sponsorship and underwriting opportunities and activate new audiences. Read the final report below to learn how the model could scale to other cities and newsrooms.
Through creative partnerships with neighborhood groups, we recruited more than 1,600 people who agreed to get text messages sent to their phone each week or so, with a mix of news and questions designed to draw them out on various and often difficult subjects.
The concept has been proven, and adding solid tracking and metrics of this engagement could provide best practices that are widely applicable across the nonprofit news sector.