INNovation Fund
Public Herald Final Report: Using An Electric Car to Spread Reporting on Fracking
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The documentary screening tour garnered the donation of a Tesla electric car and $10,000 for a second edition of ‘Triple Divide.’
INNovation (https://innovation.inn.org/grantee/public-herald/)
Public Herald experiments with documentary film tour that can lead to increased audience engagement and paying memberships.
The documentary screening tour garnered the donation of a Tesla electric car and $10,000 for a second edition of ‘Triple Divide.’
A low-cost experiment successfully blends creative art with hard-hitting journalism.
If there is a way to expand the Public Herald’s audience, Melissa Troutman and Joshua Pribanic are taking on the road to find out.
One of eight first-round grant winners was the Public Herald, which received $35,000 to launch a nationwide screening and discussion tour of its documentary “Triple Divide” in key states where hydrofracking is proposed. The goal: to expand its reach and multiply its audience of loyal members.
Public Herald will undertake a screening and discussion tour of its investigative documentary ‘Triple Divide’ through several key areas where hydrofracking is proposed across the US – Virginia, North Carolina, Florida, New Mexico, California, Michigan and key areas in between where onshore unconventional oil and gas development via fracking is being planned or is in initial stages.