INNovation Success
Expanding Into Digital Audio? Watch Out For the Pod-Holes
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Here are the lessons VTDigger learned during the INNovation Fund-backed podcast’s first year – lessons that make its editor upbeat as the project turns two.
INNovation (https://innovation.inn.org/grantee/monetizing-podcasts/)
Could a branded podcast covering state and political issues garner underwriting and sponsorships? That’s what VTDigger set out to discover. Their success story showcases what they learned.
Here are the lessons VTDigger learned during the INNovation Fund-backed podcast’s first year – lessons that make its editor upbeat as the project turns two.
This proposal focuses on using a key editorial beat to transfer underwriting support from old to newer digital platforms.