INNovation (https://innovation.inn.org/grantee/leveraging-community-relationships/)
The Public Press applied community organizing and influencer marketing approaches and leveraged relationships with leaders in community and local interest groups to build broader audiences and engagement. Read the final report below to see what they learned.
Our goal was to present and host discussions with 40 community groups to raise awareness about our brand of public interest journalism, build trust with the community and expand our membership.
This approach adopts organizing tactics and leverages influencers to gain stature, visibility — and support.