Engagement as marketing

Voice of OC
Award Amount: $35,000

The Voice of OC will explore engagement as marketing by working with activist communities to develop op-ed civic content from neighborhoods, ultimately building a larger donor base and broadening its audience.

No timeline available


Project Updates

Voice of OC: Project Summary

This could be an important project seeking a work-around to one of the challenges faced by strong local watchdog newsrooms: that their accountability reporting can put them sideways with the local donor/underwriting community.