INNovation Fund
Arizona State University/Cronkite News: Innovations and Lessons Learned
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With its $10,000 award from the INNovation Fund, Arizona State University and Cronkite News set out to test and analyze which types of audiences are most likely to contribute to student media and state news services and whether crowdfunding is a viable ongoing revenue source for student-based media. Responses have been edited and condensed. What was your organization trying to achieve? First, we wanted to raise money to expand coverage of an undercovered and often misunderstood region — the U.S.-Mexico border — that was central to much of the political rhetoric this past election season. Second and perhaps equally important, we wanted to see whether crowdfunding could be a viable path for supporting journalism school projects in the Cronkite School’s teaching-hospital model.