Reader engagement for healthcare fair

Connecticut Health Investigative Team
Award Amount: $20,000

C-HIT will work with readers to develop an agenda for the daylong event, in which it will partner with corporate sponsors and exhibitors, including Connecticare, the largest health insurer in Connecticut.

No timeline available


Project Updates

Connecticut Health Investigative Team INNovation Success Story

Connecticut Health Investigative Team chose to hold a health fair with their INNovation Fund grant from Knight Foundation and Democracy Fund. They leveraged a $20,000 grant into $52,000 in additional revenue from sponsors and donors. Additionally, C-HIT saw a 35 percent increase in website users and a 43 percent increase in pageviews during the project timeframe. One of many strategies you’ll find in their story is the use of  targeted marketing. C-HIT wanted to reach minority communities who traditionally under-utilize healthcare resources and were unlikely to become aware of the health fair event through mainstream media.

Connecticut Health Investigative Team: Project Summary

If proven successful, the experiment will show that engaging an audience and sponsors on key health issues is a replicable way to find financial solvency. Hosting events will help C-HIT continue to expand its visibility, which will lead to a larger audience and also strengthen its individual donor reach.