Connecticut Health Investigative Team chose to hold a health fair with their INNovation Fund grant from Knight Foundation and Democracy Fund. They leveraged a $20,000 grant into $52,000 in additional revenue from sponsors and donors. Additionally, C-HIT saw a 35 percent increase in website users and a 43 percent increase in pageviews during the project timeframe. One of many strategies you’ll find in their story is the use of targeted marketing. C-HIT wanted to reach minority communities who traditionally under-utilize healthcare resources and were unlikely to become aware of the health fair event through mainstream media.