Monetizing engagement in the comments section

Banyan Project
Award Amount: $35,000

The Banyan Project will create a digital tool to fosters engagement in the comments section of its news site and ultimately create a paid membership model around it.

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INNovation Fund

Banyan Project: Project Summary

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Banyan seeks to learn how best to continually strengthen online news sites’ sustainability by 1) building reader engagement through Forums and Editorial Collaboration tools, and 2) building a base of donating members through the Conversion tools, creating a new revenue stream.