Bitch Media: Turning Readers Into Funders

Could a digital platform designed to deepen the relationship between readers and reporters help nonprofit news outlets solve their funding challenges? Bitch Media put Hearken to the test. Hearken, the audience-engagement tool that invites readers to help shape the news by inviting them to interact with journalists as stories are reported, has developed a reputation for helping media outlets generate higher traffic to their sites and attract younger, more diverse readers. But integrating the tool into existing digital fundraising strategies may also be a promising way for nonprofit media organizations to raise money from readers. That’s what Bitch Media, a nonprofit, independent, feminist media organization, discovered when it deployed the Hearken platform and then studied its readers for a year.